There are billions of websites over the internet and there are even more websites in the
deep and dark web as well. With so many websites offering different types of content,
what do you think are the main things that people come back to your website for?
Well, in this article, I will go over the top reasons why people go back to your website
and not visit others.
They say that ‘content is king’ and that is actually true. This bodes true for both search
engine optimization, as well as your audience.
Content can refer to anything- videos, articles, images, programs, and any other type of
content that you can think of.
If you are offering amazing content that is not available on other platforms, you can
expect high amounts of internet traffic as a result.
If you have enjoyed quite a lot of success, it might have been contributed by the fact
that you got a really good web hosting provider. They will be able to help you with page
loading speeds and provide you with other features that might be useful for you as
website owner as well.
Interface and Site Navigation
How your website looks can also affect whether or not people will go back to your
platform or not. This is akin to visiting a real building wherein you are most likely going
to come back to an establishment if you see that it is well-built and beautiful- inside and
That is why when you create a website, it is important that you look at site navigation
and its overall appearance as well.
Aside from the theme that you’ve used and the navigation of your website, how your
content is laid out could also be a factor as well.
You want your main content easily accessible on the homepage while the other ones
can also be visibly seen within the main interface itself. Carefully laying things out can
help entice people to come back for more.
You can expect most websites to be laid out like this:
Homepage->Main content-> Content on the Side
However, there are some website owners that will make their site unique in more ways
than one. For instance, they employ certain scrolling animations, make their content
scrollable on one page, among a host of others. Website uniqueness is definitely
something that you’d want to consider, though it can take quite a while for you to
According to a survey report published by Google, a website can experience high
bounce rates if it doesn’t load within 5 seconds. In a follow-up report released in 2018, 5
seconds went down to 3. That is probably due to the fact that people now have access
to high-speed internet connections.
So, what can you glean from this? It just means that website performance is necessary.
If your page loads within 3 seconds, you can expect people to value your website more